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Human

Captial

is the stock of knowledge, habits, social and personality attributes, including creativity, embodied in the ability to perform labor so as to produce economic value

We think your brand can go even further.

 

Again, Human capital is the stock of knowledge, habits, social and personality attributes, including creativity, embodied in the ability to provide superior service so as to produce economic value.

Listen, you are valuable.  You were created with a potential and purpose that is unique to you talents, education, and life experiences.  Radah Branding is a catalyst between your value to the economy and those who will pay your for your gifts!  We are facilitator's that bridge the gap between your anointed abilities and those you are called to serve. Remember this- Money is what you receive when you give someone something they cannot get without you.

 

Radah Branding's  experienced Human Capital team works to maximize the value of a brand by establishing top-of-market partnerships that empower your area of gifting. Through our human capital programs, we allow your business to make more potent connections with consumers that deepen their enthusiasm for the brand.  We have established many great human capital deals with major corporations like Coca-Cola, McDonalds, Lionsgate, Wells Fargo, Amex, PGA, NBA, NFL, Disney, and others.

 

We have developed multi-million dollar programs with some of the world’s most powerful brands and celebrities.  Our extensive network of strategic partners expands across major industries including apparel, electronics, sports, marketing, publishing, beverages, accessories, religion, footwear and entertainment. We will identify and activate the most advantageous partnerships for your brand while you enjoy the new audiences and opportunities that roll in.

 

Services include:

  • Brand positioning in the marketplace

  • Identify and solicit potential licensees

  • Contract negotiations

  • Navigate the approval royalty administration process

  • Oversee retail development and partnerships

  • Develop an advertising and marketing platform

  • Manage the licensing programs and partners

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